Nielsen Answers knows who you are. The system is designed so that when you log on, it immediately adapts itself to your position in the organization and your specific business needs. The interface and options change to serve what your particular issues and business are. The Dashboard is what you’ll see when you first enter Nielsen Answers. It provides you the big picture view of your business, while providing the option to dive as deeply as you need to find out specific information that is affecting your business. It brings together divergent data sources stored in multiple locations seamlessly to provide access to insights and key metrics about areas that make up your business including marketing, sales, competition and operations.
