CGT Fall Conference: Optimizing Brand Performance Through Trading Partner Collaboration

Nielsen Answers™ and Nielsen Applications will be displayed and discussed in this centralized leadership forum for Consumer Goods executives.

For more information and event registration visit ConsumerGoods.com

• Russell Evans, Vice President Global Product Leadership, The Nielsen Company
• Doug Kimball, Director, Business Development, The Nielsen Company
• Rich Anderson, Director of Product Management, The Nielsen Company
  

Learn about important industry trends that impact your business. Key topics include: Analytics, Business Intelligence, Forecasting & Planning, Category Management and Technology Trends.

Consumer 360 Conference: Make It Matter

Consumer 360 is the #1 marketing information conference for the consumer packaged goods (CPG) industry.
Nielsen Answers will be leading test drive sessions as well as exhibiting in the Networking Cafè. Go to www.consumer360.com to register for this event.

Test Drives

Manufacturer Test Drive – Nielsen Answers Premium Edition
In this interactive session, you will step into the role of Sales Manager for a major manufacturer. You’ll learn how to use Nielsen Answers to quickly discover where your brand is performing well and why. You’ll also identify how to spot downward trends and follow recommended steps to remedy the situation.

Retail Test Drive – Nielsen Answers Retail Edition
In this interactive session, you’ll assume the role of a retail Category Manager. You’ll learn how to use Nielsen Answers to easily navigate through the performance of your entire portfolio. You’ll also be able to identify areas of strength and weakness, and hone in on the effect of merchandising activities and consumer behavior throughout various markets.

Networking Cafè
One on one Nielsen Answers demos will be conducted at the Networking Cafè booth.

GMA Conference: GMA’s Information Systems/Logistics Distribution (IS/LD) Conference

Beyond Data Insights: Making Use of Disparate Information

• Russell Evans, Vice President Global Product Leadership, The Nielsen Company
• Leigh O’Donnell, Manager of Sales Technology and Communication, Wm. Wrigley Jr. Company
  

The value of data increases exponentially as it moves beyond disparate data to intelligent insights, incisive simulations and intuitive tools to bring it all together for decision makers. The incremental competitive advantage is based on timely and consistent insights shared efficiently across the enterprise and the ability to take quick actions. Wrigley capitalized on this concept by taking a multi-faceted approach to meet the challenge. The approach included streamlining reporting from disparate sources into a single consistent view, and by leveraging intuitive tools, which utilize external and internal data, to provide timely answers to decision makers. The enhanced ability of decision making resulted in noticeable gains in multiple areas.