Hear first hand about trends and best practices from industry experts. Nielsen Answers podcasts range from product tutorials, discussions between interviewers and experts, and exploration of hot industry topics. The podcasts will be structured as focused segments on individual topics with a goal to impart key points directly from the experts.
What is podcasting?
A podcast is an audio file that can be downloaded automatically to your computer. You can then listen to the podcast on an mp3 player or your computer at a time convenient for you.
Topic: Beyond Data- Tools, Insights and Best Practices
Companies have more data today than at any other time, from external and internal sources, and could have access to even more data. However, many companies are struggling with the data they already have because they are unable to fully utilize it. Turning disparate data into meaningful information is one challenge, but then getting timely and actionable insights out of the detailed information is another.
Search Data Management conducted a podcast on Master Data Management or MDM featuring one of Nielsen’s subject matter experts on MDM, Scott Taylor. Scott Taylor, Executive Vice-President of NielsenLinx, focused on how and why Nielsen is using Master Data Management, internal team approaches, and the unique opportunities, as well as, challenges that it provides. The link below will direct you to the full podcast.
