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Press Releases

New Nielsen Answers Edition Launched For Retailers

Tuesday, 03 June 2008

Latest Version of Nielsen’s Web Based Analysis Tool Unveiled at Nielsen’s Consumer 360 Conference, Focuses on Retail Business Issues

June 3, 2008, Phoenix, AZ: Latest Version of Nielsen’s Web Based Analysis Tool Unveiled at Nielsen’s Consumer 360 Conference, Focuses on Retail Business Issues

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Nielsen Introduces Presentation Builder Software

Monday, 17 September 2007

New Tool Automatically Builds and Updates Presentations with Nielsen Homescan Data

September 17, 2007, Schaumburg, IL: The Nielsen Company announced today the U.S. launch of Presentation Builder – Homescan, a software tool that creates and automatically updates client presentations with Nielsen’s latest consumer shopping information.

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Nielsen Launches Store Explorer to Tailor Marketing Programs to Store Characteristics

Wednesday, 05 September 2007

Web-Based Application Pools Intelligence from Multiple Sources to Demonstrate Store Environment’s Impact on Brand Performance

September 5, 2007, Schaumburg, IL: The Nielsen Company today launched Store Explorer, a new web-based software product that combines data from several Nielsen sources to provide insights on all aspects of retail store conditions and their impact on brands and categories.

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Nielsen Adds Revolutionary Capabilities to its Web-Based Information Delivery Platform, Nielsen Answers

Thursday, 17 May 2007

The Nielsen Company today announced the launch of the most powerful, web-based strategic information management system ever made available to the Consumer Packaged Goods (CPG) industry – Nielsen Answers™ 5.0.

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