Press Releases
New Nielsen Answers Edition Launched For Retailers
Tuesday, 03 June 2008
Latest Version of Nielsen’s Web Based Analysis Tool Unveiled at Nielsen’s Consumer 360 Conference, Focuses on Retail Business Issues
June 3, 2008, Phoenix, AZ: Latest Version of Nielsen’s Web Based Analysis Tool Unveiled at Nielsen’s Consumer 360 Conference, Focuses on Retail Business Issues
The Nielsen Company, the world’s leading market research organization, today introduced Nielsen Answers’ Retail Edition, the first edition of Nielsen’s innovative technology platform designed for retailers. The new edition was presented at the company’s annual Consumer 360 Conference, the consumer packaged goods (CPG) industry’s premier educational and networking event, attended by more than 1,000 industry professionals.
Nielsen Answers delivers a collection of powerful applications in a business-process oriented framework. The intuitive design and embedded analytics empower users to gain insights, share information, and take action to drive profitable growth.
The new Retail Edition brings the Nielsen Answers solution to retailers by leveraging Nielsen’s proven analysis techniques, the richest content in the industry, and patent-pending technology to help retail companies simplify the process of gaining insights to meet key business challenges such as:
- Determining the right assortment of merchandise to carry
- Measuring store level, competitive and market performance
- Post promotion assessment
- Competitive market pricing
“Nielsen Answers Retail Edition provides a single solution to address the specific analytical needs of retailers and is the most significant tool for the industry on the market today,” said Russell Evans, vice president, Global Business Intelligence. “It provides a simple solution that combines all Nielsen assets, enables more users, and provides a consistent process, with incremental flexibility that will handle more of retailers’ unique needs than ever before.”
Nielsen Answers is built upon a proven workflow methodology that allows the user to identify what happened, why it happened, and how to address it, through the use of the following features:
- Dashboards to easily identify areas or performance that warrant further investigation
- Roadmaps to put the retailer’s performance in the context of the external market to profitably maintain their competitive edge
- Context Carry, a patent-pending feature that saves the user time by “remembering” the users most important data they use to navigate through guided analyses
- Exporting capabilities which use industry-standard tools to share information across the company
- Ability to earmark favorite analyses and user selections to easily return to key analyses
Nielsen Answers is deployed in 75 countries, in 28 languages, with 85,000 users across hundreds of CPG companies.
About The Nielsen Company The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit,
www.nielsen.com. Nielsen’s Consumer 360 Conference (
www.consumer360.com) is the CPG industry’s premier educational and networking event, attended by more than 1,000 industry professionals. In keeping with this year’s theme, “Make It Matter,” industry leaders will offer insights for CPG companies to understand where to play, who to target, what to offer and how to execute. This year’s conference takes place in Phoenix June 3 – 5.
