Nielsen Answers delivers a powerful application in a business-process oriented framework. With generations of Nielsen industry expertise, Nielsen Answers seamlessly leverages advanced analytics to quickly identify cause, opportunity, and tactics to win in the marketplace.

The intuitive design accommodates all users and their unique objectives. Coupled with Nielsen's industry leading breadth and depth of information that spans across point of sale, media, online and mobile, Nielsen Answers empowers our clients to see what is happening, offers explanations as to why it is occurring, and shows clients how to affect the result. This Business Intelligence with industry-specific context allows users to quickly discover business insights, efficiently share information, and take action to drive profit, volume and share growth.

 

Nielsen Answers is available in several editions designed to meet client-specific needs. Each Edition provides a single access point for all Nielsen data that puts impact and speed behind daily decisions and tasks. Features include a consistent user interface that makes it easy to use and to train as well as Microsoft Office interoperability, making data manipulation, presentation development and information sharing simple.